FUBUKI™ was conceived in Niseko, Japan, founded by Swedes, and cultivated by an international snow-loving community. With its global acclaim from professionals and amateurs alike in the snowsports industry, it frequently comes as a surprise to know the company is still operated by its founders, Kalle Norman and Christofer Ljunggren.
Their philosophy:
- Durable, warm, waterproof boots should not be boring.
- Durable, warm, waterproof boots should not be heavy.
