About Us

Squire John’s was established in 1969 by John Will. The dream was to move to Collingwood from Toronto and open-up a bricks and mortar ski shop that would service skiers in the area.

John Will Circa 1970's.

After many successful years in operation, Helen Kimble joined John to take the store to new heights. The “Helen Years” were fun filled and exciting. She diversified and grew the product lines being sold and this resulted in a sizable expansion of the existing building. Helen understood how important it was to create an environment that fostered comradery for the staff while providing high levels of expertise and quality products for her customers. She put together fashion shows, hosted summer pool parties, and sponsored many local events throughout the region.

Helen Kimble 1980's

In 1997 Helen was ready to retire from retail and she approached staffers John Murray and Shane Kilfoyle to see if they would be interested in acquiring the business. They were both keen and invited friend and colleague Mark Andersen to join the team and a new dream was born!  John, Shane and Mark’s collective passion and dedication towards their customers, employees and dealers creates a unique shopping experience that is like no other in Ontario. The staff is proud about sourcing an unrivaled curated collection of products from around the world. Personalized customer service is top of mind as getting to know customers is key towards building relationships that last!

Partners: Mark, John & Shane

Squire John’s have 7 locations located throughout the Blue Mountain, Collingwood and Georgian Triangle areas. During the winter it’s ski, snowboarding and snowshoeing. In the summer it’s bikes, BBQ’s and patio furniture. There are several programs and services operating throughout the year which include Squire’s Race Service, VIP Program, Wheel and Bike Demo’s, Bike Fit, Bike Demo Days and Ontario’s largest ski demo program.